March 14, 2018 – Phoenix Shares Insights on The Evolution of Speakers Bureau in a Digital Economy


Tracy Doyle, CEO of Phoenix Group, participated in the MM&M #TrendTalks roundtable. Together with industry experts, Tracy discussed the evolution of Speakers Bureau in a digital economy and describes opportunities for maximizing engagement with HCPs. Her insight provided strategic methods related to advancing content using multiple modalities such as virtual reality, artificial intelligence and OTT – the latest technologies that foster immersion and drive peer-to-peer engagement. Digital technology continues to transform our future and Phoenix Group is experienced and excited to take HCP engagement and interaction to the next level!

Learn How to Transform HCP Engagement in the Digital Economy


Read in MM&M #TrendTalks How Leading Pharma Industry Experts are Marketing in 2018