Tracy Doyle, CEO of Phoenix Group, participated in the MM&M #TrendTalks roundtable. Together with industry experts, Tracy discussed the evolution of Speakers Bureau in a digital economy and describes opportunities for maximizing engagement with HCPs. Her insight provided strategic methods related to advancing content using multiple modalities such as virtual reality, artificial intelligence and OTT – the latest technologies that foster immersion and drive peer-to-peer engagement. Digital technology continues to transform our future and Phoenix Group is experienced and excited to take HCP engagement and interaction to the next level!
Learn How to Transform HCP Engagement in the Digital Economy
Read in MM&M #TrendTalks How Leading Pharma Industry Experts are Marketing in 2018
Phoenix at the forefront of innovation!
We are pleased with how the pharmaceutical and healthcare industry is coming together to strengthen communication between HCPs and their patients. Our interaction with key pharma marketers and leaders in March at several area forums supports our commitment to stay at the forefront of innovation in pharmaceutical marketing and engaging HCPs with an exceptional experience that improves patient care.
Phoenix was a proud sponsor of the first annual FiercePharma Marketing Forum on March 6–7 in New York City and a sponsor of the CBI Speakers Bureau Program on March 15–16 in Philadelphia. FiercePharma is dedicated to showcasing how pharmaceutical marketing continues to evolve while incorporating both traditional marketing practices and cutting-edge technology. The presentations of case studies and methods on how companies can go beyond regulation to produce creative marketing campaigns show that the industry is coming together to put communicating between HCPs and their patients first. CBI provided technologically advanced insights on implementing innovative approaches with virtual speaker programs and addressed critical marketing, operations, and compliance matters. Phoenix focused on the types of tools needed in the evolving healthcare landscape and presented actionable ideas during our well-attended, privately hosted luncheons at both conferences. Our luncheons were invaluable opportunities to interact with peers and share pioneering techniques for leveraging transformative technology that takes live unique HCP engagements to the next level.
On March 14, Phoenix received an invite-only sponsorship opportunity to participate in MM&M’s #TrendTalks roundtable discussion with senior decision-makers in biopharma who are working diligently to enhance their methods of reaching patients, providers, and payers. Phoenix Group’s CEO, Tracy Doyle, led a discussion on marketing strategies for the provider to maximize reach and effectiveness to HCPs. Tracy provided her thought leadership and Phoenix’s expertise with the evolution of Speakers Bureau in a digital economy and the leveraging of emerging digital tools and enhancing scientific discussion with VR, AR, OTT, and AI. We were inspired by this event’s thought-provoking day-long discussion with industry specialists on how digital technology is the face of the future for Speakers Bureau programs.
The opportunity to attend these events has helped further our commitment to the industry and all the technological advancements being made to increase engagement between HCPs and patients.
NEW PROVIDENCE, NJ (February 15, 2018) — Phoenix Marketing Solutions, a recognized leader in full-service medical communications and speakers bureau management, has announced its rebrand and will officially be known as Phoenix Group. The new company name aligns strategically with Phoenix Group’s core and vision — a multidisciplinary group unified with one common purpose: to transform science into clinical practice and help medical professionals improve patient care.
Following fifteen years of success as a leader in the industry, Phoenix Group is excited to see how the transition amplifies its purpose internally and externally. “Our goal is to help our clients tell a visually stimulating clinical story about a product’s relevance to the medical community. We aim to help clinicians understand the unmet need that the product is filling,” says Phoenix Group’s CEO and President, Tracy Doyle. “Although our name has changed, our commitment to our clients has not. The outstanding level of customer service that our clients have become accustomed to will remain the same. We remain committed to serving and supporting client efforts in educating healthcare professionals about therapeutic strategies to improve patient care.”
In conjunction with the company’s name change, Phoenix Group has expanded its services to include purpose-built software solutions in its already diverse medical communications portfolio. The new abstract logo was designed to illustrate the company’s four disciplines: strategy, science, logistics, and technology and to also demonstrate Phoenix Group’s unique path for successful product launches that are delivered with four critical components: 1) a compelling story with relevant, emotional content; 2) clear communicators that share the story with credibility; 3) consistent delivery through live and virtual events; and 4) proprietary technology that ensures compliance.
The new name is effective immediately and will be implemented across the company’s products and services throughout the calendar year.
ABOUT PHOENIX GROUP
With more than 20 years of combined clinical and pharmaceutical industry experience, Tracy Doyle and Angela Fiordilino founded Phoenix Marketing Solutions, a full-service medical communications and integration company, in 2002. Phoenix focuses on making a difference for clients, physicians, and ultimately, for patient health through deep expertise; out-of-the box, ingenious strategies; and proprietary, cutting-edge technology that delivers interactive, engaging events; innovative peer-to- peer delivery systems; and enterprise-wide turnkey solutions to centralize field and marketing management.
For more information, please visit http://phoenixgrp.net or call (908) 222-4800.
Phoenix Marketing Solutions (Phoenix) is proud to announce its fifteenth year of fulfilling its mission of transforming science into clinical practice. During a time when the pharmaceutical industry is highly scrutinized, Phoenix’s innovative approach supports the life sciences industry by engaging and informing the healthcare community about the latest advances in science and medicine — which ultimately improves lives.
Phoenix was founded in 2002 by Tracy Doyle and Angela Fiordilino. Prior to starting and growing the successful medical communications company that Phoenix is today, both women began their careers as social workers and then transitioned to the life sciences industry. For more than a decade, Doyle and Fiordilino individually were recognized for their sales and client relations acumen while representing a pharmaceutical company. The duo launched Phoenix on March 28, 2002, and the very next day they were engaged by a leading pharmaceutical manufacturer.
During the recent anniversary celebration, COO Fiordilino reflected on Phoenix’s tremendous growth: “From the beginning, starting off as a social worker, my goal has always been to help people. And that’s what we do every day at Phoenix…we help people by helping healthcare professionals learn about the advances in medicine. In addition, managing, leading, and helping others to succeed is also what drives me, and I am privileged to work with so many dedicated team members who consistently exceed client expectations.”
Doyle describes their mission: to create insightful, technologically advanced medical communication services that propel life sciences companies into leadership positions. “Our philosophy has always been to build client loyalty based on high-performance teams that deliver strategic insights, scientific rigor, and flawless execution.” This laser focus on client success has allowed Phoenix to expand to a team of more than 100 employees, to be recognized by numerous publications (most recently Forbes, Newsweek, SmartCEO, and NJBIZ), and for Doyle and Fiordilino to be named winners of the 2016 Enterprising Women of the Year Awards by Enterprising Women magazine.
Medical communications is a highly regulated field. Phoenix offers a full array of services designed to influence healthcare professionals with visually stimulating, high-quality content and a range of peer-to-peer education tactics and software that help clients navigate compliance risk while maximizing impact. “We develop engaging, clinically relevant content,” says CEO Doyle. “While successfully offering services for medical communications, meeting/event planning, speakers bureau, and consultant management, Phoenix is always looking ahead.”
Phoenix continues to add value to its services with purpose-built software solutions and by seeking new ways to improve efficiency. In 2015, the company launched virtual speakers bureau solutions that cut costs. In 2017, Phoenix will introduce LOCI™, a management tool for health care professional consultant engagements that simplifies and centralizes contracting, payment, and reporting.
To kick off the Phoenix anniversary celebration, Doyle was interviewed by Marc Iskowitz, editor in chief of MM&M, to discuss healthcare trends and what’s on the horizon in 2017. Look for Doyle and Fiordilino, representing Phoenix Marketing Solutions, in the August editions of O, The Oprah Magazine; Fortune; and Entrepreneur magazines.
To explore the Phoenix Difference, visit our Web site at www.phoenixgrp.net or call 908.222.4800.
For more information, contact:
Phoenix creates insightful, technologically advanced medical communications and integrated solutions that propel our clients to leadership positions. The company focuses on navigating the ever-changing regulatory environment with sophisticated speakers bureau solutions to enable our clients to focus on the business of creating and delivering clinically meaningful solutions for a healthier world. Founded in 2002, Phoenix has worked with many Fortune 500 companies.
SOURCE Phoenix Marketing Solutions
Originally published at PR Newswire, 04 26 2017
Tracy Doyle, CEO of Phoenix Marketing Solutions, sits down with Marc Iskowitz, MM&M’s editor in chief, to discuss healthcare trends and what’s on the horizon in 2017, in this sponsored video series.Video Interview with Tracy Doyle, Phoenix Marketing Solutions
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