Phoenix News Post March 2018, Forum Event Recap
Phoenix at the forefront of innovation!
We are pleased with how the pharmaceutical and healthcare industry is coming together to strengthen communication between HCPs and their patients. Our interaction with key pharma marketers and leaders in March at several area forums supports our commitment to stay at the forefront of innovation in pharmaceutical marketing and engaging HCPs with an exceptional experience that improves patient care.
Phoenix was a proud sponsor of the first annual FiercePharma Marketing Forum on March 6–7 in New York City and a sponsor of the CBI Speakers Bureau Program on March 15–16 in Philadelphia. FiercePharma is dedicated to showcasing how pharmaceutical marketing continues to evolve while incorporating both traditional marketing practices and cutting-edge technology. The presentations of case studies and methods on how companies can go beyond regulation to produce creative marketing campaigns show that the industry is coming together to put communicating between HCPs and their patients first. CBI provided technologically advanced insights on implementing innovative approaches with virtual speaker programs and addressed critical marketing, operations, and compliance matters. Phoenix focused on the types of tools needed in the evolving healthcare landscape and presented actionable ideas during our well-attended, privately hosted luncheons at both conferences. Our luncheons were invaluable opportunities to interact with peers and share pioneering techniques for leveraging transformative technology that takes live unique HCP engagements to the next level.
On March 14, Phoenix received an invite-only sponsorship opportunity to participate in MM&M’s #TrendTalks roundtable discussion with senior decision-makers in biopharma who are working diligently to enhance their methods of reaching patients, providers, and payers. Phoenix Group’s CEO, Tracy Doyle, led a discussion on marketing strategies for the provider to maximize reach and effectiveness to HCPs. Tracy provided her thought leadership and Phoenix’s expertise with the evolution of Speakers Bureau in a digital economy and the leveraging of emerging digital tools and enhancing scientific discussion with VR, AR, OTT, and AI. We were inspired by this event’s thought-provoking day-long discussion with industry specialists on how digital technology is the face of the future for Speakers Bureau programs.
The opportunity to attend these events has helped further our commitment to the industry and all the technological advancements being made to increase engagement between HCPs and patients.