Phoenix Marketing Solutions Transforms to Phoenix Group
NEW PROVIDENCE, NJ (February 15, 2018) — Phoenix Marketing Solutions, a recognized leader in full-service medical communications and speakers bureau management, has announced its rebrand and will officially be known as Phoenix Group. The new company name aligns strategically with Phoenix Group’s core and vision — a multidisciplinary group unified with one common purpose: to transform science into clinical practice and help medical professionals improve patient care.
Following fifteen years of success as a leader in the industry, Phoenix Group is excited to see how the transition amplifies its purpose internally and externally. “Our goal is to help our clients tell a visually stimulating clinical story about a product’s relevance to the medical community. We aim to help clinicians understand the unmet need that the product is filling,” says Phoenix Group’s CEO and President, Tracy Doyle. “Although our name has changed, our commitment to our clients has not. The outstanding level of customer service that our clients have become accustomed to will remain the same. We remain committed to serving and supporting client efforts in educating healthcare professionals about therapeutic strategies to improve patient care.”
In conjunction with the company’s name change, Phoenix Group has expanded its services to include purpose-built software solutions in its already diverse medical communications portfolio. The new abstract logo was designed to illustrate the company’s four disciplines: strategy, science, logistics, and technology and to also demonstrate Phoenix Group’s unique path for successful product launches that are delivered with four critical components: 1) a compelling story with relevant, emotional content; 2) clear communicators that share the story with credibility; 3) consistent delivery through live and virtual events; and 4) proprietary technology that ensures compliance.
The new name is effective immediately and will be implemented across the company’s products and services throughout the calendar year.
ABOUT PHOENIX GROUP
With more than 20 years of combined clinical and pharmaceutical industry experience, Tracy Doyle and Angela Fiordilino founded Phoenix Marketing Solutions, a full-service medical communications and integration company, in 2002. Phoenix focuses on making a difference for clients, physicians, and ultimately, for patient health through deep expertise; out-of-the box, ingenious strategies; and proprietary, cutting-edge technology that delivers interactive, engaging events; innovative peer-to- peer delivery systems; and enterprise-wide turnkey solutions to centralize field and marketing management.
For more information, please visit http://phoenixgrp.net or call (908) 222-4800.